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Don’t Leave Me! Reasons People "Unlike"&"Unsubscribe" from Email …
After pouring through reports, charts, graphs and tons of data in our Subscribers, Fans and Followers research series that surveys more than 1,500 consumers, I have concluded that people leave...
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Marketers: Customer Service Is Your Job Too
It’s a fact. Customers expect to get answers and support through Twitter and Facebook – so your job isn’t over when you finish creating, editing, and sending that email. Think about it. You develop a...
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Is Your Email Campaign Driving Social Interactions? Find out!
Knowing who’s talking about your brand and what they’re saying (the positive and the negative) has always been important for marketers. But today, the prevalence of social media means that this...
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Email Marketers: Are you Responding to Product Questions on Twitter?
Experts predicted that one billion users would be on social networks by the end of 2012. 62% already use Twitter and Facebook for product questions, discovery and support. Ask yourself: When you...
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Need A Solid Social Media Strategy? We’re Coming to A City Near You!
ExactTarget partnered with Social Media Explorer's Jason Falls and Nichole Kelly to deliver a hands-on, full-day workshop that will leave you with a fully executable and measureable social media...
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